Marketplaces are Eating the E-commerce World
Jennifer is an e-commerce expert with years of experience working with online marketplaces who can provide valuable insight into how marketplaces are devouring the e-commerce world. Third-party marketplaces are changing the face of e-commerce and the way retailers sell online. Attendees will leave this session with a clear understanding of current marketplace trends and how they can seize new opportunities for business expansion.
In order for retailers to remain competitive, they must embrace marketplaces in new and exciting ways, including:
• The Amazon Effect: Raising the bar on the e-commerce experience
• Cross-Border Trade: Expansion in virtually all markets globally
• Mobile Adoption: The value of e-commerce in your pocket
• Social Commerce: The next generation of large-scale e-commerce channels
Director of Product Management, ChannelAdvisor Corp
As Director of Product Management, Platform at ChannelAdvisor, Jennifer is responsible for the core functionality of the ChannelAdvisor software platform. She manages product management teams focused on ChannelAdvisor’s inventory and order management, retail business intelligence, software integration platform (API), and user interface. The software product development experts working with me have a collective goal of improving every interaction our retail customers have with the... Read More →
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